Story: Anin Rose hired us while working on her second album. She was looking for help in creating and promoting her identity.

Approach: we started working with Anin on a consultancy basis. The consultancy phase led us to understand her story, personality and strengths and to advise her on crafting a new brand, built upon the ‘creative’ and ‘ordinary girl’ story archetypes.

Challenge: creating an inspirational and approachable brand that could both inspire and amaze her audience.

Solution: we came up with the concept of "Making the ordinary extra-ordinary", a concept which perfectly matched Anin’s joyful approach to life and her new music genre. Her brand was then revisited in this light. The project involved a logo redesign, a photo shoot and a video shoot to sign off her 2017 single launch.

Anin Rose is a German singer and songwriter. She is an independent, emerging artist expressing her emotional music as a talented pianist with a soulful voice. Reared on jazz and soul, her sound encompasses modern pop. Her songs are tales of self and those close to heart with a humanistic expression of strength and vulnerability. When not busy composing new music, Anin can be found directing her own choir, which was recently filmed by the BBC.