Story: in 2013 we were approached by Marco Montemagno, a digital entrepreneur, public speaker, and former Sky News host, to devise and produce a digital content for his online channel, Super Summit, a digital hub that empowers everyone with the opportunity to interact with free, live video interviews, and learn from leading experts in their fields.

Approach: we interviewed Tony Robbins on the topic of how to “Supercharge your Business” and produced the content in close collaboration with the client.

Challenge: produce a teaser and video content featuring Tony Robbins, within a tight budget.

Solution: we worked closely with our client on the interview script and structure and set up a skeleton production team for indoor filming. A 40 second teaser and a 30 minute interview were produced, achieving a total of 50,000 YouTube organic views.

Tony Robbins is an American businessman, author, and philanthropist who became famous for his infomercials and self-help books: Unlimited Power, Unleash the Power Within and Awaken the Giant Within.