FOUNDER

KARIMA BOUGHELAF

Karima has over 15 years’ experience in generating and leading creative solutions which are perfectly matched to her clients’ objectives. Specialising in music and digital, but with a broad background in traditional advertising and brand development, Karima is as confident branding an upcoming artist for a debut album launch as she is delivering a multi-million pound launch for a FTSE 100 company.

After graduating from Kingston Business School with an MA in Marketing, Karima started her career in Adland helping Citroën marketing the “Alive with Technology C4” and producing one of the most iconic car advertising campaigns which involved the collaboration of a transformer robot, Martin Kudelka, Justin Timberland’s choreographer and a speed skater.

For the next 11 years she honed her expertise in digital, brand and communications agencies such as Havas, J Walter Thompson, Tribal DDB, Blast Radius and Landor, working on various clients including Virgin Media, Nokia Music, PRS for Music, Capital FM, Radio X, Heart, Universal Music, The Economist and the BBC, while working on a consultancy basis with emerging artists such as Sophie Hiller, Karima Francis and Anin Rose. As her interest and expertise in music grew, Karima also studied Music Business at Institute of Contemporary Music and Performance in 2014.

With a passion and expertise for digital marketing, music and client services, Karima is committed to helping her clients to connect with their audiences, by unleashing the power of storytelling.