Story: singer Katy B was due to perform at an exclusive, intimate gig with just 200 guests, in conjunction with Renault Twingo, ahead of the launch of a new album, ‘Honey’.  We were approached to create and produce social media content aimed at raising awareness for this #accesstoallareas campaign  across both Renault TWINGO’s audience and Katy B’s fan base.

Solution: in conjunction with Trigger Studio, we developed a theme and produced social media content which captured everything from the build up to the gig, fans arriving at the venue and the actual live performance.  

Results: a 60 second and 30 second cut were produced and used as digital content, seeded across key social media channels and TV, with a final reach of 7 million people.

Katy B is an English singer and songwriter. In 2014 she released her second studio album, Little Red, which produced her third top five hit, "Crying for No Reason". She was nominated for the 2011 Mercury Prize.