Story: In 2016, we worked in partnership with Trigger Buzz to launch the Global Academy, a state funded technical college, based in Hayes. This new school opened its doors in September 2016 to provide academic and vocational training to 14-18 years olds.

Challenge: low brand awareness meant there was little trust in the academy and parents were concerned about the lack of academic subjects on offer.

Solution: the strategy was two-fold, a communications plan for the students and one for the parents. Two separate films were also produced, targeted to each specific audience.

The film featured both students and industry influencers, such as Rebecca Allen (CEO of Decca Records) and Darcus Beese (President of Island Records).

The Global Academy is a state funded technical college based in Hayes owned by Global the media & entertainment company behind some of the UK’s best-loved radio brands.