SUPERCHARGE YOUR BUSINESS

Tony Robbins is an American businessman, author and philanthropist who became famous for his infomercials and self-help books.

The Onstory team was engaged to develop a digital content strategy for the online channel, Super Summit. We interviewed Tony on how to ‘Supercharge your Business’ and produced the content .

A 40 second teaser and a 30 minute interview which were published on YouTube and achieved over 50,000 organic views within the first week.

MAKING SCIENCE ACCESSIBLE

Onstory led the digital product concept development and re-launch strategy of the Tomorrow’s World brand. This generated the origination of a Digital Hub and a yearly programme – connecting the most respected scientific institutions for the very first time, online and offline.

The result? Science became more relevant and more engaging than ever before, drawing in new audiences, heightened inquisitiveness and onward online journeys to additional BBC content.

IGNITING TRUST IN THE SCHOOL OF THE FUTURE

The Global Academy, a state-funded college providing vocational training to young adults, wanted to raise its profile and build trust in its brand. Onstory, in partnership with Trigger Buzz, created a two-pronged marketing strategy, targeting both students and parents and managed the production of two short films.

The campaign proved to be extremely successful, with cost per view as low as £0.01 on a reach of over 2 million.

The film featured industry influencers, such as Rebecca Allen (CEO of Decca Records) and Darcus Beese (President of Island Records).

FORGING A UNIQUE BRAND FOR AN OUTSTANDING ARTIST

Sophie Hiller is a British singer and songwriter who, earlier in her career, was best known for being Tom Jones’ backing vocalist. When Sophie was ready to embark on her career as a solo artist, we were approached to re-establish her as an artist in her own right, taking a step back from her previous image as backing vocalist.

We worked closely with Sophie on her personal branding. Tapping into the soul and jazz world for inspiration, we crafted her logo and brand identity and designed a microsite that allowed her to interact with her fan base.

We successfully launched her new website and lead strategy, achieving thousands of views per day.

SHIFTING PERCEPTION OF LEGAL HIGHS

Mentor was the UK's leading charity in alcohol and drugs misuse prevention. Onstory was tasked with leading a specific programme to promote greater awareness of the risks associated with “legal highs” and ultimately, to reduce uptake of these drugs.

Following our research and audience mapping, we created a social media content strategy and directed the development of a short film and some graphic design assets, targeting teenagers in a carefully scripted tone.

The video was very well received and reached over 4,000 views within the first week, resulting in the highest level of organic reach to date for Mentor and website visits increased by 100%.

MAKING THE ORDINARY EXTRAORDINARY

Anin Rose is an emerging German artist who engaged us to help her craft and establish her new brand, built upon the ‘creative’ and ‘ordinary girl’ story archetypes.

Working in close partnership with her we came up with the concept of "Making the ordinary extraordinary" and created an inspirational and approachable brand that could both inspire and wow her audience.

The project involved a logo redesign, a photo shoot, the development of social media content and a video shoot to promote her single launch.

Watch the ‘making of’ video.

GROWTH BEYOND BORDERS

Stenn Financial is an international finance start-up with a £250M turnover. Onstory was appointed by the CEO to lead the company's digital growth.

We created a blueprint of the global strategy including a full analysis of key operational processes and direct, strategic, cross-border collaborations in LATAM & APAC.

As a result, a 360 degree proposal was produced, highlighting key indicators to reduce overheads by 60%.

A CREATIVE SOCIAL MEDIA CAMPAIGN BOOSTS A HIGH PROFILE BRAND PARTNERSHIP

Katy B is an English singer and songwriter.

She was due to perform at an exclusive, intimate gig with just 200 guests in conjunction with Renault. We were approached to create social media content generated by this brand partnership to increase awareness for the recently launched Renault Twingo.

We developed a theme and produced social media content which captured everything from the build up to the gig, to fans arriving at the venue and the actual live performance.

A 60 second and 30 second cut were produced and used as digital content, seeded across key social media channels and TV, with a final reach of 7 million people, raising awareness for both brands.

A BONAFIDE SUCCESS

Bonafide, an online music publisher, embarked on a brand partnership with Shure Microphones, the world’s largest microphone manufacturer. Onstory was brought in to propel this partnership into the limelight with a series of short films.

The series reached an audience of 1 million users and won Gold for documentary and the Best Of The Best award at Campaign and PR Week’s Brand Film Festival 2018.

A HOLISTIC APPROACH TO BRANDING

Our client was an international finance lawyer for over 18 years, who, after extensive study alongside her job, was heading for a dramatic career change. She was starting up a business in Phytotherapy, a personalised approach to healthcare using medicines derived from plants.

Onstory was appointed to create a brand for this new venture. The challenge was to present a little-known area of alternative health with credibility and to build up the profile of the owner as knowledgeable, trustworthy and approachable.

We designed the logo, the brand look and feel and a website.

SHIFTING A BRAND’S PERCEPTION

PRS for Music is a society of songwriters, composers and music publishers. It licenses organisations to play, perform or make available copyright music on behalf of their members and distribute the resulting royalties to them fairly and efficiently.

Onstory was tasked with helping PRS to shift public perception: although well known within the music industry, it was neither well known or trusted amongst the general public. We therefore devised a strategic re-position to shift PRS for Music from ‘The Music Police’ to ‘a non-profit organisation supporting writers and composers to earn a living with their music’.

The brand re-positioning used emotionally-targeted campaigns to build empathy in PRS’ primary audience and successfully shifted perception as per the brief, leading to an uplift of purchased music licenses.

BRAND DEVELOPMENT FOR A TASTY START-UP

Pantani is a Fitzrovia-based boutique restaurant. We were approached by the founder to develop his brand and story, to lay the foundations for his marketing plans.

Although the client had already enlisted the help of a design agency, he was lacking the brand guidelines and strategy, so we advised on all aspects of his brand, from the overall look and feel through to the interior design of his eatery, thereby setting the stage for all future PR.