Branding

Choosing the right colour for your brand is essential; not only will it help you stand out from the competition but it will help elicit the right responses in your target audience.

Why Video is so popular right now?

An overview of why video content is on the rise - and why it is so effective.

Top 5 Marketing Trends in 2021

Here are some key growth areas which are likely to influence your marketing strategy this year.

Could TikTok marketing work for your brand?

TikTok is the hottest new platform in social media with over 800 million active users per month. Music and beauty brands have launched highly successful campaigns – and other industries are quickly catching on. Is it time you thought about including TikTok in your marketing strategy?

How to make the most of it (without spending a penny)

Love or hate it, Facebook is the world’s biggest and most successful social media platform and it can produce astounding results for brands who are looking to grow their audience or generate more sales leads. To make the most of it, you firstly need to understand all of the tools at your disposal.

The key to great marketing

For your business to be successful, you must ensure you speak directly to a specific audience about what they want to hear.

Why NOW is a great time

Brands which don’t adapt to our new world will not thrive in the long term. So if you are considering a re-brand, then now is the time to do it.

Onstory supports the HPV Anal Cancer Foundation with marketing consultancy

The rewards of pro bono work are not only seen by the charity: it’s very much a two-way gain.

Marketing during Covid -19

Copy+of+Copy+of+bands+%26+brands-5.jpg — stand out brands

Airbnb, Brewdog, Spotify: these market leaders listen to their audience constantly, especially when the going gets tough, and come up with brilliant ideas on how to stand out from the crowd. There's a lot we can learn from them.

Why Covid-19 means digital marketing is more important than ever

Any business which is not investing in digital marketing now could find themselves missing out on a captive audience and a prime opportunity to grow their following.

WHY BANDS AND BRANDS SHOULD GO HAND IN HAND

Given the strong mutual connection between music, brands and emotions, the opportunity for brands to team up with music appears an obvious way forward. Why aren't more brands forging long-term music strategies?