During lockdown, people spent more time than ever before online. Social media replaced human interaction, for seasoned, new and previously casual users alike. Online shopping filled the gap left by the empty high streets. And while at time of writing lockdown has eased, there’s no reason to believe that behaviours will change when it comes to online interaction. The world was always going to become more digitalised; Covid has simply accelerated this transition. Any business which is not investing in digital marketing now could find themselves missing out on a captive audience and a prime opportunity to grow their following.
Aside from the clear move towards putting more business activity online, we expect to see more subtle changes in consumer behaviour and digital marketing strategies need to reflect this shift.
Be proactive and creative
Just because your online traffic is on the up, you shouldn’t rest on your laurels. Brand loyalty still needs a proactive strategy; in fact it’s more vital than ever during a crisis. More and more brands will be finding creative ways to connect their brands with their customers’ needs. Strong brand loyalty is founded in quality content shared through a range of channels in a variety of formats.
Use data
Make sure you’re measuring your campaigns effectively and using results-driven data to guide your business decisions. While it is impossible to fully predict what the post-COVID-19 business world will look like, by using a range of digital marketing measurement tools you can learn how and where to target your online presence. Making sure you have your website and social media pages fully optimised will enable you to successfully analyse any trends or opportunities for improvement.
How can Onstory help?
Onstory has years of experience in helping brands to set up a digital marketing strategy and has equally helped established businesses to grow their audiences through enhancing their online presence. We make it our business to understand the marketplace and current trends so that we can keep our clients at the top of their game. We only use the very best designers and content specialists who can provide high quality marketing content, from website design to video content, from social media strategy to lead generation.
If you would like to discuss a refresh of your digital marketing strategy, we’re here to help.
Photo by JJ Ying