At Onstory, we are seeing a steady increase in demand for video content. So what is it that makes video marketing so popular and effective?

Video is both audio and visual, making it a more impactful means of communication. Findings have also shown that people tend to connect with video more than text alone, and nowadays, with such an array of user-friendly digital tools at hand, it has become easier than ever to create, edit and share video content.

So, where and when is video most effective?

Branding

Video brings a brand to life. The brand’s colours, tone of voice and personality can all be quickly and easily conveyed through video marketing.

Detailed information

We all use videos frequently – and sometimes, without even realising it. Instructions for assembling furniture, make-up tutorials, fixing a broken appliance, understanding how a specific service works; video is now part of everyday life.

Going viral

Great video content is often shared, and shared, and shared. People are far more likely to share video content than any other format. It’s engaging, quick to digest and can be easily viewed on a smartphone.

Conversions and Sales

Enabling users to view your product or service through a video can dramatically increase website conversions and sales. Particularly during the Covid era, where online shopping has become the default choice for many, people want to replicate the ‘in-person’ experience , and video is by far the most effective way of achieving this.

At Onstory, we work with specialist video producers who are highly experienced in creating impactful content which is loved by both people and search engines. To find out more about our services, please do drop us a line.

Photo by Bia Andrade.