Connecting Brands & Audiences
MAKING SCIENCE ACCESSIBLE
Onstory led the digital product concept development and re-launch strategy of the Tomorrow’s World brand. This generated the origination of a Digital Hub and a yearly programme – connecting the most respected scientific institutions for the very first time, online and offline.
The result? Science became more relevant and more engaging than ever before, drawing in new audiences, heightened inquisitiveness and onward online journeys to additional BBC content.