Connecting Brands & Audiences
IGNITING TRUST IN THE SCHOOL OF THE FUTURE
The Global Academy, a state-funded college providing vocational training to young adults, wanted to raise its profile and build trust in its brand. Onstory, in partnership with Trigger Buzz, created a two-pronged marketing strategy, targeting both students and parents and managed the production of two short films.
The campaign proved to be extremely successful, with cost per view as low as £0.01 on a reach of over 2 million.
The film featured industry influencers, such as Rebecca Allen (CEO of Decca Records) and Darcus Beese (President of Island Records).