Connecting Brands & Audiences
SHIFTING PERCEPTION OF LEGAL HIGHS
Mentor was the UK's leading charity in alcohol and drugs misuse prevention. Onstory was tasked with leading a specific programme to promote greater awareness of the risks associated with “legal highs” and ultimately, to reduce uptake of these drugs.
Following our research and audience mapping, we created a social media content strategy and directed the development of a short film and some graphic design assets, targeting teenagers in a carefully scripted tone.
The video was very well received and reached over 4,000 views within the first week, resulting in the highest level of organic reach to date for Mentor and website visits increased by 100%.