Connecting Brands & Audiences
FORGING A UNIQUE BRAND FOR AN OUTSTANDING ARTIST
Sophie Hiller is a British singer and songwriter who, earlier in her career, was best known for being Tom Jones’ backing vocalist. When Sophie was ready to embark on her career as a solo artist, we were approached to re-establish her as an artist in her own right, taking a step back from her previous image as backing vocalist.
We worked closely with Sophie on her personal branding. Tapping into the soul and jazz world for inspiration, we crafted her logo and brand identity and designed a microsite that allowed her to interact with her fan base.
We successfully launched her new website and lead strategy, achieving thousands of views per day.