Katy B & Renault Content

A CREATIVE SOCIAL MEDIA CAMPAIGN BOOSTS A HIGH PROFILE BRAND PARTNERSHIP

Katy B is an English singer and songwriter.

She was due to perform at an exclusive, intimate gig with just 200 guests in conjunction with Renault. We were approached to create social media content generated by this brand partnership to increase awareness for the recently launched Renault Twingo.

We developed a theme and produced social media content which captured everything from the build up to the gig, to fans arriving at the venue and the actual live performance.

A 60 second and 30 second cut were produced and used as digital content, seeded across key social media channels and TV, with a final reach of 7 million people, raising awareness for both brands.