Connecting Brands & Audiences
A HOLISTIC APPROACH TO BRANDING
Our client was an international finance lawyer for over 18 years, who, after extensive study alongside her job, was heading for a dramatic career change. She was starting up a business in Phytotherapy, a personalised approach to healthcare using medicines derived from plants.
Onstory was appointed to create a brand for this new venture. The challenge was to present a little-known area of alternative health with credibility and to build up the profile of the owner as knowledgeable, trustworthy and approachable.
We designed the logo, the brand look and feel and a website.